For Google, the quality of content on those small sites is no issue. In blogs you get to be quite a bit more creative in your writing style than you do when writing a book review to conform to site style. There’s a good explanation of how cetaceans are studied in the area, including one tool I didn’t know about: a laser that puts spots on a photographed animal 15 cm apart so size can be judged.
There’s also an old PlayStation game called Aquanaut’s Holiday that includes the Dunk. It in fact is so common today to find Google’s quintessential text ad links on almost every site you visit. Baird writes with obvious technical expertise, but clearly enough for the interested nonscientist to follow, so this book will hopefully spread the knowledge of Hawai’ian cetaceans to a broad audience.
So when a Wikipedia entry ranks high on Google’s result pages, it is a translation of the number and weight of links that forward readers to the open-to-all encyclopedia. I’ve had the honor of talking with Dr. Baird about a paper I’m writing on cetacean tracking, and he’s done extensive work in this area.
If you think you’ve got just the recipe for WWF’s Earth Hour, you need to be quick and let us know before our recipe competition deadline this Sunday, 19 February. Dias, who witnessed the impact of the Indian Ocean tsunami while visiting family in Sri Lanka in 2004, is also working on disaster relief, with the aim of developing robot-human rescue teams.
We don’t cover a whole lot of kids toys here at CNET, but every year we make the journey to Toy Fair, which is once again in town at the Javitz Center in New York. But because they are open to search engines to recall and display, they have a higher likelihood of ranking higher on result pages than, say, those of the Encyclopedia Britannica, which are hidden behind subscription walls.